For factories & manufacturers
Sell directly to the big US retailers — without giving up your margin to a middleman.
You make the product. Right now an importer or distributor sells it to Home Depot, Wayfair or Amazon and keeps the difference. We help factories go direct: get approved as a supplier, get every item live, ship, get paid, and keep it all running — with a US team doing the work.
WeChat support and booking are available for Chinese-speaking partners. 我们为使用中文的合作伙伴提供微信支持和预约服务。
A factory that had never sold to Amazon
One factory we worked with had never done business with Amazon. We got Amazon to fly out and visit the factory. Amazon's first purchase order was $1.2 million. The next year, Amazon ordered $8 million through its Direct Import program.
That's what going direct looks like: the retailer buys from you, at your price, and you keep the margin the middleman used to take.
Why most factories never go direct
- The retailer wants a US-ready supplier. US product data, UPCs, certifications, insurance, a way to handle returns, and someone who answers the phone in their time zone.
- Every retailer wants something different. Home Depot wants it one way in IDM, Wayfair another way in Partner Home, Amazon another way again in Vendor Central — and Walmart, Target, Lowe's and Costco each have their own.
- Content is the gate. Titles, bullets, descriptions, 8+ images, video and documents — to each retailer's spec — before an item can go live.
- Then the daily work starts. Inventory feeds, purchase orders, remittances, deductions, returns. It's a team, not a task.
A distributor does all of that for you — and charges you the margin for it. We do it for a fee, and the margin stays with you.
How we take a factory direct
- 1
Prove the products first. If you want to see US sell-through before committing, we can place your items through partner wholesalers who already have the retailer accounts. Real orders, real data, before you apply.
- 2
Get you approved as a direct supplier. Applications, retailer requirements, product data, UPCs, documents. We handle the paperwork and the follow-up with the retailer's team.
- 3
Build every listing. Titles, bullets, descriptions, images, video and documents to each retailer's spec — and we generate missing image angles and product video from what you already have.
- 4
Ship and get paid. Drop-ship from a US warehouse or direct import to the retailer, depending on the product and the program. We run the purchase orders, shipping data, remittances and returns. Need US stock to ship from? Our 3PL program holds your inventory in a partner warehouse and ships every retailer order the same day — see below.
- 5
Keep everything live and growing. Every item checked every day. New retailers added as you're ready.
A US warehouse that ships every order the same day
Selling direct means the retailer expects the order out the door fast — within 24 hours on Target, by the daily cutoff on Walmart, inside your promised lead time on Wayfair. Our 3PL partners hold your inventory in the US and ship every retailer order within a 24-hour window, on one simple rate: $0.01 per cubic foot per day for storage, 5% of revenue for fulfillment. Ship a container in; your products sell and ship from the US while you run the factory. And because we already run your retailer accounts, the warehouse feeds every one of them daily.
Your US team, without the US payroll
- Retailer applications and compliance paperwork
- Product content, images, video, documents — to spec
- Item setup and daily monitoring on every retailer
- Inventory feeds, purchase orders, shipping data
- Remittances, deductions, chargebacks, returns
- Buyer relationships — 20+ years selling into Home Depot, Wayfair and the other majors
- One login where you see what sold and what's live
Proof
- $1.2M → $8M
- one factory's first two years selling direct to Amazon
- $10M → $32.5M
- in one year — one client's online sales
- $100M+
- in online sales managed and helped produce — 20+ years
This is for you if…
- You manufacture home furnishings, décor, lighting, rugs, outdoor or similar — in the US or overseas
- Your products already sell in the US through a distributor, importer or private label — or you're ready for them to
- You want to own the retailer relationship and keep the margin
- You don't have a US team, and don't want to hire one
Chinese Support / 中文支持
Scan WeChat QR Code to Connect
Add us on WeChat for instant, direct communication. We speak Chinese and can help you schedule calls, review scores, and answer questions.
添加我们的微信以便进行即时、直接的沟通。我们提供中文服务，协助您安排通话、审查评分并解答问题。
WeChat ID / 微信账号
rrenzoy扫码添加微信，预约通话
Scan the QR code to add us on WeChat and book a call
Frequently asked questions
Do we need a US company to sell to Home Depot or Wayfair?
It depends on the retailer and the program. Some accept overseas suppliers directly, some want a US entity, US insurance or a US bank. On the first call we'll tell you exactly what each retailer you're interested in requires.
Who handles US customer service and returns?
We do. We're your US-facing team for the retailer: returns, chargebacks, remittance questions, and the retailer's supplier support tickets.
Do we have to ship containers to the US first?
Not necessarily. Some programs are drop-ship from a US warehouse; some are direct import where the retailer buys the container from you. We'll recommend the route that fits your product and the retailer.
Can we talk on WeChat?
How long does it take?
It depends on the retailer's approval process and how ready your product data is. On the call we'll give you a realistic plan for the first retailer, and we can start proving the products through partner wholesalers while approvals run.
What does it cost?
A monthly plan plus a small commission on managed sales, capped at a low percentage of monthly sales. Month to month with a setup fee, or annual. See /pricing or book a call.